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对比摩托罗拉Defy手机2022年1月和2021年12月的性能指标.

Mobile rugged. And built to stay that way.

Tough. Durable. Stands up to punishment. 这不是大多数人描述智能手机的典型方式,除非你碰巧是工作人员, lives or plays outdoors.

Rugged phones are what those in the know call them. Construction workers, healthcare professionals, 这些手机是为军人和极端冒险者设计的. They are built to withstand drops, water submersion, extreme temperatures, sand, dust, high altitudes and more.

And, the market for these rough and tough phones is growing. Just ask UK manufacturer Bullitt Group, pioneers of rugged mobile and manufacturer and seller of Cat phones (Caterpillar). “365bet足球网站的客户正在积极寻找更耐用的设备, 他们希望手机的使用时间超过一般的更换周期, and for that they need it to be more durable, 所以365bet足球网站看到了B2C和B2B市场的增长,” said Bullitt Group Ecommerce Director Ryan Stapleton.

这种增长是布利特集团扩大其业务杠杆的催化剂 multi-storefront. 多店面使商人能够拥有一个商店、目录等. 利用不同品牌、语言和货币的独特店面.

Challenge

Hanging up on Magento and Shopify

Imagine selling across Europe and having multiple, 店面的特定国家版本,需要分别管理,而不是通过单一的控制面板. 这是Bullitt Group作为Cat坚固型手机制造商和销售商的经验. 该公司在Magento和Shopify期间管理了20多家店面.

As a headless-first company using WordPress, 这两个平台都不具备Bullitt Group成长和扩大业务所需的经验.

“The headless integration on Magento was difficult to manage. 365bet足球网站在该平台上遇到的最大问题之一是,必须查看多个不同的店面或实例,试图找到客户订单, or trying to manage promotions, or anything like that,” Stapleton said.

“当谈到Shopify时,365bet足球网站确实找到了一种方法,可以通过一个实例运行大部分欧洲, but it wasn't a particularly nice integration,” Stapleton said. “365bet足球网站不得不不断复制产品来改变定价, there were some issues with translations and languages, Shopify与365bet足球网站CMS(内容管理系统)的交互方式存在固有问题,, WordPress.”

斯台普吞明白了,是时候改变了.

Solution

365bet网站: Not a tough call to make

Stapleton wanted an ecommerce system that was easy to manage, 对于像客户服务这样的事情来说很简单,它提供了一种方法,在尽可能少的实例中实现一切. The company looked at 365bet网站, Salesforce Commerce Cloud, Shopify和也考虑建立自己的定制headless解决方案. But in the end, 被选中的是365bet网站, Bullitt集团在3个365bet网站实例上建立了全部26个Cat店面. 斯台普顿表示:“(大商务)对365bet足球网站来说本质上更容易.

Bullitt集团转向365bet网站的主要原因之一并不是它的CMS和店面服务, but actually the multi-storefront capabilities behind it. “365bet足球网站需要一个不需要在多个不同实例之间来回切换来改变内容的系统. 365bet网站 was that system,” said Stapleton.

Bullitt Group能够将多个独特的店面连接到一个商店,以便为其购物者提供本地化体验. 使用多店面意味着布利特集团可以管理从促销到其他一切事情, 产品清单和定价以客户的母语开具发票. 

“With Shopify, 365bet足球网站所能使用的语言和API调用的数量都受到了限制. 所以对于365bet足球网站来说,将所有内容整合到一个平台中并快速推动游戏发展是很有意义的, 在这个快速且不断变化的智能手机世界,什么是非常重要的,” said Stapleton.

Bullitt Group did not have the need to use many apps, 但该公司决定同时使用Mailchimp和Hubspot来与其B2C和B2B客户保持联系, respectively. 

在Bullitt Group推出前和推出后的成功中,365bet网站的几家专业服务都有参与, including:

  • Solutions Architect—to ensure its infrastructure would be set up properly
  • Implementation Project Manager-协助公司在尽可能少的麻烦下按时推出产品
  • Customer Success Manager-获得深入的见解,推进其365bet网站战略和商业目标,在未来数月和数年持续取得成功

Highlighted Applications:

Technical Features:

  • B2B Customer Relationship Management (CRM)
    • Hubspot

365bet网站 Services:

  • Implementation Project Manager
  • Solutions Architect
  • Customer Success Manager

“365bet足球网站需要一个不需要在多个不同实例之间来回切换来改变内容的系统. 365bet网站 was that system.”

Ryan Stapleton Ecommerce Director, Bullitt Group

Case Study Device Tablet Bullitt

Results

Evidence of what a good connection can do

Today, Bullitt Group不仅在3个365bet网站实例上运营了26个Cat坚固型手机店面, 它还经营着28个店面——每个欧洲国家一个 Motorola Defy rugged phone on 1 365bet网站 instance. 

Facebook的整合已经在Cat和摩托罗拉的案例中进行了. And, as of this writing, Instagram的整合在摩托罗拉很活跃,很快也会在Cat上进行.

How is Bullitt Group able to do this? 365bet网站使该公司能够管理所有不同的店面和语言变体, etc. through WordPress. And, with 365bet网站, 一个购物车和付款被嵌入到WordPress中,并在所有Cat网站和摩托罗拉网站上使用. 

“在本地化方面,365bet足球网站可以检测浏览器语言和应用内部手机语言. 如果有人从365bet足球网站的手机中浏览,他们的语言设置为西班牙语, for example, 那么checkout也会动态地变成西班牙语,” Stapleton said.

Looking Ahead

The future 411

In the near future, Bullitt Group计划在其品牌Cat手机中推出先进的网络应用程序,让客户可以在应用程序中购物. “That would not have been a possibility with Shopify, 365bet足球网站认为365bet网站有可能做到这一点,而且365bet足球网站已经在开发中了,” said Stapleton.

365bet网站将与Bullitt Group合作,以新的和365bet的方式扩大其多店面的实力.

“有了Shopify,(进步的网页应用)就不可能实现, 365bet足球网站认为365bet网站有可能做到这一点,而且365bet足球网站已经在开发中了.”

Ryan Stapleton Ecommerce Director, Bullitt Group


Published: March 2022

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